Search Engine Optimisation is the process of increasing volume and quality of traffic from search engines for a set of keywords (words the user searches on). If you rank highly on a search engine then you are more likely to gain traffic by it being more accessible to users and will increase your credibility with prospective customers. The main benefit is to increase traffic to a website to increase the revenue for the business. With an effective strategy, you can reduce the amount of spend on advertising. Making your brand visible online is another key element of SEO. Only 40% of internet users use paid click advertising, so if you don’t show in the natural listings then you are missing out on 60% of the market. Using SEO as opposed to Search Engine Marketing (paid advertising) can generate traffic 24 hours a day without having to increase the cost for advertising. Search Engine Optimisation is a long term positioning tool, as opposed to paid advertising that is more beneficial as a short term strategy when beginning an internet marketing campaign. Overtime clients can reduce paid clicks advertising due to the increases in traffic from natural listings; however it is important to keep investing in some Search Engine Marketing paid clicks. A business that focuses on natural listings can gain a higher ROI for traffic. This is a key element for any business looking to maximise its profits. However, competition on search engine rankings is fierce, so you need to take a strong and intelligent approach. At Eigo, we will define your strategy based on your business and advertising requirements and report back to you regularly with information on rank and visibility so you can see how well your internet marketing campaign is performing. We have many years of experience in SEO and have a skilled team of consultants that invest time in understand the ever changing needs of Search Engines to get you as high up the search engine rankings as possible for your chosen industry. There are a range of packages that we can offer, from small to enterprise businesses, some of the services we offer as part of these packages include: Directory submission Performance Reports Blog submission RSS feeds Complete site optimisation If you would like one of our team to contact you regarding your enquiry please contact us to discuss your requirements.