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Dave Churchman
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20th December 2010
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 Client Name : IGLU.com
Client Profile : Iglu.com is an internet based travel agency specialising in the sale of ski and snowboarding, Lapland and cruise holidays.
Project Title : IGLUSki.com Mobile App
Target Platforms : iPhone iOS 3.2+
Project Lifecycle : 9 weeks
Services - App development
- App testing
- Project Management
Architecture
IGLU in house content management system and search interface remotely interacted with from iPhone, iPod Touch and iPad devices.
IGLU have an internal development team who develop and manage the IGLU.com range of websites, the iPhone app required a real-time interface into IGLU’s internal systems for holiday search functions and ski offers. This project required the specification process to be managed across both Eigo and IGLU internal development teams.
Project Objectives - Deliver real time offers to consumers with a clear call to action.
- To establish the IGLU brand within the mobile space.
- To provide dynamic search functionality relevant to IGLUSki.com consumers.
- Enhance consumer experience with saved search functionality for instant specific results.
- Maintain content control internally at IGLU through development of a flexible app interface.
- Provide functionality to dynamically adapt the application to IGLUSki.com’s requirements without app updates on the Apple app store.
Solution Approach
The key element of this project is the management of client development team working alongside the Eigo team throughout the project. IGLU’s team were developing the interfaces to suit our requirements, and the technology needs of both the iPhone environment and the effects on IGLU’s internal content management system meant many revisions of the documentation before a line of code was written.
Our strict project process provided a framework for exploring the entire project solution, including user interface requirements and technology integration before any code was written, this approach ensures valuable time is not wasted as the requirements of the project creep while development is taking place. By providing a clear communication process and ensuring the app experience was clear before construction the app development process was smooth and timely.
As the completion of the app approached early ad-hoc releases were made available to IGLU to test on their own phones and provide feedback on how elements of the app had been implemented. This user acceptance process ensures that any elements of the app that do not perform as expected can be resolved so that the app can achieve stakeholder approval.
Conclusion
The specification process for this project kept everything on track, a good working relationship with the development team at IGLU helped to bring the complex interface together to provide the dynamics the app required.
Since launch the app has averaged over 100 downloads a day and has reached 14 in the UK app store for Free Travel apps, this is a sector dominated by the larger tour operators in the UK with more generic offerings.
We hope to develop the IGLU brand further in the mobile space on both more platforms and other vertical markets.
App Feedback
Great App 5 stars
Really good app, easy to find cheap deals booked my holiday with iglu yesterday. Thanks.
Superb 5 stars
It's what I've been waitng for - quick access to ski deals and live availability - love the save your search function.
Great little app 4 stars
Easy to use, clean and simple. Nice to finally be able to look for holidays out and about.
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